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In 2020, Sensor Tower reported that global consumer spending in mobile applications peaked at a record $111 billion, a significant 30% rise from 2019.

According to StatCounter, in 2020, Android owned 71.93% of the worldwide mobile operating system market share while iOS took 27.47%.

Google’s Android and Apple’s iOS combined represent 99% of the global mobile OS market.

Here are some exciting facts and stats about iOS and Android device market share that will blow your mind.Ĭredit: Interesting Facts About Android vs iOS Market Share However, the Android vs iOS market share is highly dynamic across the globe. Image Credit: įast forward a few years, Android and iOS combined represent the majority of the global mobile OS market. Secondly, a device running on Symbian took 22 months to develop – which was incredibly slow for a manufacturer, especially when considering the competition aspect of the smartphone industry. The wide adoption of Android devices was the first reason for Symbian operating system’s downfall. When Android was released in 2007, Nokia even made a statement that “ we don’t see this as a threat ”. It is interesting to note that the Symbian OS owned by Nokia, which was the most popular mobile operating system until 2010, is nowhere to be seen now.

Interesting Facts About Mobile OS (For the Tech Geek in You)Īlthough the global Android vs iOS market share statistics name Android as the most popular mobile operating system (OS), individuals living in different continents, or let alone countries, will have a different say.

Android vs iOS Market Share Worldwide by Continent.

Interesting Facts About Android vs iOS Market Share.

Add in budget white box tablets and Android becomes the market leader, taking a 52% share of the total tablet market while iOS slips to 41%. But Android is growing fastest, with global branded Android tablet shipments increasing 177% annually in the quarter.

The analyst described Apple’s performance as “solid”, helped by its first full quarter with the iPad mini in its tablet portfolio. Apple’s tablet lead over Android is shrinking considerably, dropping to under half the market from 63.1% in the year ago quarter when Android took just over a third (34.2%).

While “confusion in the market” likely refers to Microsoft’s decision to offer two flavours of tablet OS (Windows RT/Windows 8).Īccording to Strategy Analytics’ figures, Apple retains its lead in the tablet OS space, with a 48.2% share in Q1 vs a “robust” 43.4% for Android on 19.5 million and 17.6 million unit shipments respectively.

Microsoft has followed its Windows Phone strategy of paying developers to create apps for Windows 8 but it’s still got work to do in the quality vs quantity stakes. Strategy Analytics dubs it a “niche” portion, noting that “very limited distribution, a shortage of top tier apps, and confusion in the market, are all holding back shipments”. Returning to tablets, compared to the dominant players in the tablet OS market - iOS and Android - Microsoft’s share is still very modest. Earlier this year ABI Research predicted Windows Phone will end 2013 with around 3% of the worldwide market. Compare that to the Windows Phone OS, which launched more than two years ago, in fall 2010: Windows Phone took only a 4.1% share in the US smartphone OS market in the three months ending February, according to Kantar figures. Microsoft launched Windows 8, its touchscreen-friendly reboot of its desktop OS, last fall - so it’s swung from zero to a 7.4% share in just under half a year. The analyst notes record tablet shipments in the quarter, with global branded tablet shipments reaching an “all-time high” of 40.6 million units in Q1, driven on by year-on-year growth of 117% (vs 146% in Q1 2012). Microsoft has gone from having no share of the global tablet OS market in Q1 last year to taking 7.4% one year later, with three million Windows 8 tablets shipped in Q1 2013, according to preliminary figures from Strategy Analytics‘ Global Tablet OS Market Share: Q1 2013 report.

It may still be struggling to make itself count in the smartphone space but early signs are more promising for Windows plus tablets.

Don’t write off Microsoft’s chances in mobile just yet.

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